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creating extraordinary products for tomorrow’s customers

Usually dispatches around 4 weeks. Retail store and online prices may vary. Delivery time required depends on your selected option. In Fast Company named him one of the one hundred most creative people in business. He is based in San Francisco and travels extensively and frequently throughout the world. Jan Chipchase , Simon Steinhardt. The Social Lives of Everyday Objects.

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To ask other readers questions about Hidden in Plain Sight , please sign up. Be the first to ask a question about Hidden in Plain Sight. Lists with This Book. Community Reviews. Showing Average rating 3. Rating details. More filters. Sort order. Too bad. The subject matter could be fascinating, but the author, despite claims to the contrary, goes after the low-hanging fruit, jumps to conclusions, and over-simplifies.

No specialist can truly understand human nature. For example, the last chapter lists a bunch of complex behaviors. I call them hypocrisies. The author says they're universal. I study them in Too bad.


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I study them in re' myself and my family, and find none we are guilty of. A second example: the author claims that 'what we carry' always includes money, keys, phone. I almost never carry my phone. Third: they shadowed a young Chinese woman who never let go of her purse, even when trying on boots in a boutique I wonder if she didn't have a personal, individual bad experience. Now I don't expect the author to pay a lot of attention to outliers. Marketing to the tens of thousands?

Trying to get me to pay a subscription for a smart-phone is not going to work. But by not considering outliers, design researchers are not considering the whole picture. And they could very well be overlooking ways to improve their products and services for the reluctant adopters, too. My main complaint, however, with the book is that it's touted as insightful, and the author as especially visionary or talented.

However, even though this specialty is unfamiliar to me, the information seemed trite and assumptive. View all 4 comments. Sep 11, Kent rated it really liked it. When I went to review this, I glanced at some previous reviews and was stunned to see low ratings. On reflection, I think I get it. Folks may have wanted to read this and come away with clear action items, simple tools, and obvious insights that will help them create great products.

If you read this looking for those things, you will be disappointed. But that's not why you should read it.

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e-book Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrows Customers

The book is designed to leave you with more questions than answers, to advance the curiosity that When I went to review this, I glanced at some previous reviews and was stunned to see low ratings. The book is designed to leave you with more questions than answers, to advance the curiosity that you have when interacting with the world. It helps you step back and look at things from new angles or approach them with unexpected questions. When I pour milk into my coffee at a Starbucks, there's an insane amount of trust behind that process. Why do I have that trust? Hidden in Plain Sight explores things like that.

As a person who designs products in the tech space, this is an essential mindset. When we commit to building something, we need to be sure it's addressing a real need. Looking at the world through a empathy-driven, question-everything approach as Chipchase advocates is the only way.

If you're not in this line of work, it's still a good read - chock full of interesting insights into human behavior, creativity, and brand marketing. You may never assemble an ethnographic research team, so it may seem abstract in its usefulness. But if you come away from a book willing to look for new perspectives on why things are the way they are, a spark I'm confident this book will instill in anyone, that's a great read.

Sep 02, Nathan rated it liked it Shelves: design , human-behavior , social-science. It borders between quick recap of some of Jan's various experiences working around the world and a breakdown of the process and techniques he uses. I would have enjoyed more exploration of the techniques he uses. That said, it was interesting to read through one practitioner's experiences, and he has some interesting inconclusive conclusions.